Ho Chi Minh City
Joshua Breidenbach is a designer, creative director, and co-founder of Rice Creative, a Vietnam based branding & creative agency. Rice Creative has gained a strong international reputation in little over 6 years for developing powerful startup brands as well as edgy, award winning work for international giants, such as Coca-Cola and UNICEF. Seeking change and challenge, Joshua moved to Asia in 2006, accepting a role as Art Director at Lowe & Partners Vietnam. Soon, his ambition became set on creating world-class creative solutions for emerging brands, visionary companies and causes in Asia. This drive led Joshua to pursue his own multi-disciplinary practice. Rice Creative, the company Joshua co-founded in 2011 has honed a singular point of view and process. Joshua has received a long list of accolades for his work from Red Dot, Pentawards, A’Design, Graphis, the Dieline, Type Directors Club, Brand new and an IDA award for “Graphic Design of the Year”. Rice has been featured in publications such as Monocle, Wallpaper UK, BRAIN Japan, IdN and UC quarterly as well as books from Taschen, Gestalten, Victionary, and Counter-Print.