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Speakers: Wang Zineng and Zoe Butt
Date: 7 October 2017
Time: 3PM – 5PM

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The art market is a global market. To determine the price of an artwork takes careful and considered research, comparing local and foreign artwork sales, based on artist’s profile, exhibition and sale histories, including an artist’s critical review (discourse on the artist’s practice), social relevance and significance to their local community’s development of contemporary art.

In the process of valuing a work of art, where do you find such information? Why is it so important to do such research? How does the value of an artist’s artwork impact their credibility and reputation? Why is it critical that artists understand how their art is valued?

In Vietnam, there is a lack of understanding that an artist’s international and local participation and reputation matters. Failure to care about an artwork’s global competitiveness in sale price is to limit (and possibly damage) that artist’s’ career and reputation. Just as any new product enters an industry, from car manufacturing to the latest scientific gadget, due diligence and research is required to ensure a new product’s validity and market value. While comparing art to such commodity markets may appear crude, it is important to understand that the current art market is with increasing investors who view art solely as an asset, measured by market indicators only. It is thus critical that artists understand how to argue their reputation along lines of financial and social demarcations.

Presented by Wang Zineng, one of the key market makers for Southeast Asian art who led the curation and sale of Southeast Asian art at Christie’s from 2011 to 2016 before founding Art Agenda, S.E.A., & Zoe Butt, Artistic Director of The Factory with over 15 years experience in assisting artists sell their work to museums and collectors globally.

*English with Vietnamese translation
**This event does not require registration. However, please be on time to secure your seat.

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